I’ve been thinking a lot about how to evolve traditional marketing as we transition to a social economy. In reading Rachel Happe’s post “The Big Secret to Social Media Marketing” this morning, I got to thinking about how a lot of marketers (and advertisers) depend on a magician’s smoke & mirrors to promote and sell [...]

I’m always excited to hear of big companies jumping into social media (even if they’re not a Mzinga client). When I noticed Jeremiah Owyang mention this morning on Twitter that Oracle had launched an “ideas” site, I just had to take a look. It’s great they’re putting themselves out there and time will tell if [...]

I hosted a webinar on Wednesday with Josh Bernoff from Forrester that had over 450 people sign on. We talked about the book Groundswell he authored with Charlene Li and what enterprises need to think about when they decide to embrace community. The great turnout really showed the thirst for information when it comes to [...]

This is the third (and final) in a series of podcasts we recorded at the Conversation Starters party at SXSW on 3/10/08. If you’re new to the series, you’ll probably want to jump back to the first post to get the back story and listen to the first five (and the next five in the [...]

This is the second in a series of podcast we recorded at the Conversation Starters party at SXSW on 3/10/08. If you’re new to the series, you’ll probably want to jump back to the first post to get the back story and listen to the first five. If you’ve just come from there or already [...]