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Posts Tagged ‘engagement’

I haven’t paid this blog much attention over the last six weeks. First it was a two week trip to Japan that was so amazing I just let the experience wash over me. I’m slowly recounting the experience on my personal blog and editing/uploading photos to Flickr.
The other reason I’ve been slacking is a new [...]

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The term “expert” or “guru” is generating a lot of discussion in social media circles of late. The general consensus is “actions speak louder than words” and while you may actually be an expert, you probably don’t want to call yourself one.
I came across this post from Peter Bregman on his Harvard Business Publishing blog [...]

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How do I keep my members interested, active and engaged?”
I hear this question all the time… whether it’s an existing client or someone thinking about getting started with community and/or social media. And with most questions like this, there are a lot of answers, but there’s one overriding truth.
Make sure you’re clear about what’s in [...]

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Communicating with your community members can take many forms… a welcome interview, webinar roundtable, alerts and newsletters (just to name a few). I’m going to take this post to dig deep into that last one… the newsletter. It’s easy to pattern it after a familiar email blast template, but you’re missing out on some key [...]

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Both Rachel Makool (eBay) and Matt Warburton (Yahoo) have extensive experience in building/managing community and it shows in this hallway conversation. They confirm how important it is the connect with other community managers to benchmark your efforts and learn from their mistakes. Rachel also suggests how important it is to understand the precedents you set [...]

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We were fortunate to meet and have a conversation with Dell’s lead blogger Lionel Manchaca at SXSW earlier this year. He spoke briefly about their Ideastorm, but really focused on sharing best practices around corporate blogging. When I noticed Dawn on the agenda at the Community 2.0 Conference, I knew we had to do a [...]

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