I’ve been thinking a lot about how to evolve traditional marketing as we transition to a social economy. In reading Rachel Happe’s post “The Big Secret to Social Media Marketing” this morning, I got to thinking about how a lot of marketers (and advertisers) depend on a magician’s smoke & mirrors to promote and sell [...]

The shiny, not-so-new toy is community, enabled with social media/networking tools and everyone wants some. Blogs, forums, microsharing, ideas all rolled into a community… you name it and businesses are clamoring for it. Social media platform providers are lining up to sell you a host of features and solutions to satisfy that craving. But technology [...]

It’s a time honored tradition to take stock after the New Year and come up with areas to improve in the coming year. With that in mind, I’m taking a hard look at my use of social media in 2008 and coming up with goals for 2009. 1. First of all more blog posts. I’ve [...]

I just wrapped up a great podcast with Liz Strauss (yes, that Liz Strauss) and she had some great insights on what you can do to make your blog more successful. Unfortunately, you’ll have to give us a day or so to get the podcast up… it’ll be worth the wait! In the meantime, I [...]

With all the information sources available today it’s easy to get overwhelmed by the sheer volume of it all. Whether it’s blogs you follow, your Netvibes or iGoogle page or the stream in Twitter or Friendfeed, everyone seems to have a Google Reader moment, when they just give up and click the “mark all as [...]

I’m fresh off two days in the Mile High city where I attended Defrag 08. The goal of the conference was to get participants thinking about ideas and opportunities from different angles to spur new insights. Well, mission accomplished! I’m not sure if it’s the red-eye I flew in on last night or the volume [...]