A group of us here at Mzinga had a hand in a project called We Are Smarter Than Me. The premise is that a group of individuals could write a better book about the application of social media in business than a single or several authors. The project took some interesting twists and turns along the way, but in the end we produced a pretty compelling story.
It’s especially nice when someone independent of your team reviews an effort like this and gives it good marks. Diane Danielson from the Entrepreneur.com Blog Network recently reviewed We Are Smarter Than Me and I’m pleased to excerpt some of her thoughts.
Last week I reviewed Groundswell and highlighted some of their analytical tools for social media. However, much of it was geared to Fortune 500 companies with six-figure marketing budgets. This is why it was nice to read it back to back with another book, We Are Smarter than Me: How to Unleash the Power of Crowds in your Business by Barry Libert & Jon Spector [and thousands of contributors] which is helpful to the small business owner both in idea generation and execution. Its examples span both the very large companies, but also the very small.One thing I liked about the book is that it literally walks the talk or maybe I should say “jogs the blogs.” It’s unique in that they take the “We” part seriously – the book was sourced from a crowd. People were openly invited to submit their ideas, which were vetted and incorporated into the book.
If you haven’t yet read We Are Smarter Than Me, send me a note and I’ll see about having a copy sent to you.
Cross-posted on Mzinga.com



