June 30, 2010
Jim Storer
Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy
While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according to a new study from marketing firm Digital Brand Expressions.
via mediapost.com
Interesting stat… not too surprising though. My sense is a lot of brands are experimenting and feeling their way in social media during 2010 with a goal of implementing a strategy by end of year and into 2011. What are you seeing?
“Closing the Digital Frontier” – Great article on the future of the web, Google vs. Apple, free vs. pay. H/T @billjohnston
Two years later Barlow, a self- described advocate for “online colonists,” got down on bended knee, doublet unbraced, to beseech us mere analog mortals: “Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to leave us alone … You have no sovereignty where we gather.
via theatlantic.com
